The Reaching Minds Through Media TV ads that ran for 13 weeks ending in early February, struck a chord with many viewers. Jakki Jeffs, Executive Director of Alliance For Life Ontario, which ran the ads, says visits to the AFLO website increased by 150% while the ads were running. One ad contained the telephone number of a 24 Hour Helpline. A count of the number of people who called the line is not yet available at the time of this Halton pro-Life blog post, but we will publish it as soon as we get it.

Jakki received emails and phone calls both applauding and criticising the ads. What is remarkable is the extent of ignorance among the general public about abortion. To see more about people’s reaction to the ads, click here.